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Hi.

I'm a freelance experience designer

and I would love to bring the practice 

of Informed Design to your project.

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In-depth discovery and ideation

Every project and its users are unique. I employ an ever-growing set of creative and analytical methods to inform my understanding of your business and the problem you are trying to solve. 

My ideation process is collaborative and focused on documenting the journey so you feel confident in the decisions that are made. 

 

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Results oriented architecture

Sounds pretty basic, but all too often information architecture, messaging and feature presentation are muddled, resulting in poor performance and a lack of passionate users. 

Paying attention to the details from the inside out while ensuring at every step that your users fully comprehend your product and how to use it, gives you the ability to to scale smartly and enjoy sustained success. 

 

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Emotionally engaged design

You're passionate about your product. Your users should be too. 

I design meaningful experiences led by a sound understanding of who your users are and what they desire.

By crafting each tiny interaction with care and then tying them together in a way that feels natural, your users will think you can read their minds.