I love email. It's the only way I remember the stuff I like, exists. So I happily subscribe to everything I want to keep up on and err on the side of letting services set me up with their default subscription. This behavior also means I find myself needing to adjust said default email subscriptions once I see the value or lack of value being provided.
Today I was blown away by the way My Shoebox handles this use case. I've never seen this done is such an elegant and respectful way. I hope the designer or marketer who did this will raise their hand and take a bow.
I was getting daily emails and it was too much for me. I like the trip down memory lane but having it everyday really took the special out of it.
So I scroll to the bottom and suspect I will have to click an edit preferences link, go to the site, log in, then select my subscription preferences. This or just unsubscribe from it all together.
They gave me a one-click option to change my settings and it was actually ONE CLICK!
See ^^^^^^ So brilliant. So good.
Go try out their photo back up service. It's excellent too! My Shoebox