You may know that my teammates and I are currently smack in the middle of creating a movement. You may even be here because of that. Ok, it's not a movement yet. It's a website. A website that currently consists of 2 pages and a set of videos, but this is the seed of a movement and I wanted to take a moment to reflect on how I got here, why I'm creating such a thing, and my hopes for the coming year.
This is a story about Storytelling. Before you groan, let me first say that I understand that "Storytelling" may well be the current "Design Thinking", an overused phrase with the best intention but so misused and overused it often looses its value. I can buy that, but I think Storytelling is different.
Because of its far reaching resonance, Storytelling has stronger legs. It is bigger than the fad. The concept and process of storytelling is claimed and utilized by everyone, making it an undeniable human obsession. Historians, artists, marketers, teachers, illustrators, engineers, scientists, children. You can go on and on. All of these people approach their work and life with the intention of creating and telling stories.
The meaning of life may actually be:
We are all trying to craft the best story we can and find ways to tell it.
Ha! I kinda like that.
Hey, have you ever reached a moment where you feel everything up to now was the first chapter setting up the plot for the rest of your story and the action is just about to start? This happens to me over and over again. It's a completely satisfying feeling and here I am again.
The set up so far has been, a girl from a simple background, a little poverty, a little family strife but a lot of learning, nature, music, laughing, health food & encouragement has conducted her life as an ongoing experiment. Try this try that. Transform this into that. Create artifacts. Start over. Start again.
Now it seems many of the themes, ideas and topics that have emerged over my years of experimentation have all gotten together to go on an ultimate road trip. We've got music, experience design, writing, research, connecting people, creating language, art, technology, historical records, personal archives, gift giving and storytelling. I've loaded them all up in the car.
Working on this project is part of my story and the project itself is all about telling stories. I'm doing this because I want to tell stories and create a place for everyone to tell their own.
Essentially we are designing a method for stories to be documented and discovered. The context for these stories is MUSIC and its role in the human narrative. All of these stories have been told before, not just to ourselves. They are created everyday but rarely captured. Our project will attempt to utilize all of the wonderful modern methods we have, to gather and distribute these stories for the greater good (and because it's just fun).
I am most excited and driven by a few key pieces of the project.
1. The creation of a layer of data that will expose the connective fibers between music and the human experience.
2. Giving the gift of this information to the musicians who create the music, and people who could benefit from discovering the soundtrack to others' experiences.
3. Designing an online space that feels great to be in.
4. Taking it to the streets.
I'll stop here, although I could go on and on. In the coming months I'm sure this list will grow in ways I can't imagine now and hope that you will help me contribute to it. You love a great road trip right?
Preregister now to be part of the early group of folks who will help us craft the story of Music Impacts.
And let me know what you think. Have any great ideas on this topic?
More to come,