We are all trying to create something that will be used and the path to this success is designing for a particular group of people. It isn't just about solving a particular PROBLEM or coming up with a particular IDEA.

Only when you match a PROBLEM with a PERSON or an IDEA with a PERSON are you at the place where you can start making design decisions.

There's always more than one way to do something and what validates one choice over the other is if it's the best choice for someone specific (this often means a group of someones)

This example is super simple (maybe too simple) but it expressed my point.

This site has a main navigation just like most sites because like most sites it needs to solve the problem of getting peeps to some major chunks of content so they may interact with it. They also have an idea (to share information about the company)....

but where is the Navigation? If this was a store or a bank site we would have a problem. But it isn't a store or bank. It's a creative company that is hoping to attract companies who are ready to engage the creative process to improve their businesses.

These people don't have the same needs. There is no need for a persistent, in your face navigation. They will enjoy the page and then when ready roll over the little box, expose the navigation and choose another topic to explore. They are willing to discover and uncover (woo, i like that)

I'm just a fan of the O.W.N (only when necessary) approach to design (yes, I just made that up) Not everything needs to be shoved in our faces, and for some PROBLEM + PERSON combinations, the more standard, blatant approach is the wrong one.

Screenshots are from MilkShake , who you already know I *heart*

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Authortyesha
(as always, click to make bigger)

I want to share this very interesting deliverable that a designer I am working with produced. We are working on a redesign of the Big Brothers Big Sisters: Columbia Northwest site as a volunteer project through the AMA Community Outreach program (if you have skills you should check it out and do what Obama would do)

I had already done a very prescriptive wireframe when the designer joined our team and the next step we thought was needed as a mood board to get the visual design process going. In addition to the typlical mood board that experiments with type, color, imagery and tone he put together the above piece to demonstrate how the ideas in my wireframe had been realized on other sites. Kind of "concept cheat sheet."

Kinda cool. Still waiting to see how it actually works with client. I could see it being very useful or kinda confusing. But client aside it's an good communication tool for our internal team. Nice job Damon!

Have you done anything like this before?

Here's the original wire. If your into that kinda thing.

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Authortyesha
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So this is me, or at least the topics that interests me. It's a tag cloud created from my delicious bookmarks. I feel a bit vulnerable putting this out here like this. don't judge me...that is unless you like what you see:) You can make your own at Wordle. Thanks Wordle it's a lovely tool (i like tools, as you can see)

Guess what these words are.
You can browse the gallery and find out here.

found link from: Whitney

hey, when did delicious remove all the .'s?

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Authortyesha
CategoriesContent, Design

I'd like to start sharing interesting articles and blog posts, but I don't necessarily need to comment on them except to say, "Nice thinking" So this is my new format. Click the image to read the full text.

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Authortyesha
Tagsquotes

Last year I worked on a career site for a big electronics company and as part of the work, I did some looking at other large company's career sites. I remember being struck by the Goldman Sachs site. It had an energy to it that was really engaging and seemed to say, "If you are young, super smart and wanna control the world, Goldman Sachs is for you." I was wondering last night if the site had changed since the collapse of our financial market. Looks like it surely has.

Wish I had more screen shots from the previous version, but I think this one page comparison says a lot.

Goldman Sachs Careers

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Authortyesha
what just happened when you saw this image?

here's what happened to me.

I noticed the colors and that it was kinda 60's. I liked the flowers...thought about blooming and blossoming

I thought about how my future seems bright..hey that was a realization, cool...I wonder who the artist is....I need to get back to painting...

then i heard the song. i don't really like the song but there was nothing i could to do keep it out, then i saw the "shades"...yucky I thought. My nice moment is over. I then continued humming the song in my head.

Couple things I'm thinking about.

1. I like that the image successfully took a very well know phrase and actually got me to respond to the original message not immediately jump to my old perspective and yes, dislike of the song and it's cliche message.

2. We all know the power of a song to evoke feelings and memories. What can I do to create experiences that are memorable and powerful. So much of my work is about the accomplishment of goals; users and business...tasks, processes, engagement...blah blah blah. If you've spent anytime with me recently you know I can't stop talking about how the true power in this world is held by those who sit in the Creative seat. Us Uxers can't forget that we sit in that seat and we should aim high with each project. It is possible to make an impact on someone that will haunt them for ever, like this dumb song.

image via: Design is Mine by Andy J Miller

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Authortyesha
2 CommentsPost a comment

The late great home decorating magazine Domino had a series called, Can you Make this Outfit into a Room? (or something like that) It was great. I love seeing design inspiration flow between mediums. In the case of Fashion to Decor, I think the opportunity is to bring an intimacy to the room that you couldn't arrive at by beginning with the scale and function of a room. In fashion, texture (to the touch not just visual) and fit are major considerations. Applying these consideration particularly to a room adds a wonderful dimension. How does the pillow behind your back feel in combination with your bare feet on the flooring?

I came across this room today and immediatly thought it was great inspiration for web design. Don't you agreee? I am thinking about what is important when we design a room and what about that process to the interaction design table.

1. Sub Navigation and Supporting Content
2. Primary Navigation and Promotions
3. The company, here to help, ready to serve, happy that you are here
4. This is where you plug in. The opportunities. The two way conversation.
5. The trusted adviser. Why you come back again and again. The heart of the Brand.

*The Kitty = the hidden gems you find stuck in your mind long after you leave and that pop up again from time to time.

photo: via 7x7

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Authortyesha
I've been collecting little scraps from the web this past week. I love this style of calling attention to specific content or CTA's by using more tactile visuals. Little bits of the page that break the grid do a nice job garnering attention. I'm a crafter and sewer and I am thinking a lot about how I can bring some of my skills in these areas to my work.
I'm also loving these from a wonderful collection at Naldz Graphics.
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Authortyesha

I attended the first Data Viz group last night it was less and educational experience and more a night of posing questions, which was kinda fun. I was super impressed by the turn out and the variety of folks who had a true interest in this sort of thing. So wonderful! Here are the little sparks I took away and am thinking about:

*Expressing ideas vs. Expressing data

*Making a connection with someone or something that generates ideas is a good interaction, and could be called art.

*What types of things can we as designers do to develop your trust in the data?

*Try to merge the gap between useful and beautiful.

*Reduce the time it takes to understand.

*Clients don't understand what they are paying for. Could data viz give them something to appreciate?

I also wanted to mention as I did last night, if you are into innovative ways to display a ton of information in a beautiful and useful way I would encourage you to spend sometime with State of the Salmon created by local agency Periscopic. I caught a presentation of it at PDX Show and Tell a while back. There did happen to be a woman from the agency there last night and she spoke up once I mentioned the site, she will hopefully be presenting at the next meeting.

This article was making it's way around twitter today too. Data Visualization Is Reinventing Online Storytelling

(image is from State of the Salmon)

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Authortyesha

Loving this cute and smart display of video controls. I'm inspired to get a bit more creative with these controls next time.

It is sad that there is no status bar and the fast forward button (or is it reverse) doesn't work. But I like this concept.

While we're talking about videos, I'd like to raise a question. When is it video a good way to express an idea? Using video is becoming more and more popular and clients are asking for it left and right. I'm working on formulating a perspective on it's use. I have some ideas.... what are yours?

(i don't really have readers yet...i do know that...but it's still fun to ask question, then go lay my head on a pillow and think about them)

via: The Right Brain Initiative

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Authortyesha

i've always been bothered by the overly "simple" ipod interface. it seems to just slow me down and leave me longing for new features.

"By having a single button, they didn't make it simpler, they made it more complex. They didn't simplify the feature set, only the interface, by overloading their single button with a bunch of different capabilities." read the full entry, Faux Simplicity

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Authortyesha